During the Independence Day celebrations, Amazon India, a prominent e-commerce brand, implemented innovative marketing strategies with impactful ads and enticing offers on social media. Their campaign, #10KeBaadKarenge, organized as part of The Great Indian Freedom Sale, exemplifies successful online marketing in the e-commerce sector.
The campaign encouraged participation through fun activities, offering contestants shopping vouchers from the company. It effectively leveraged the anticipation surrounding the Amazon sales, prompting people to postpone their shopping plans until after the 10th of August.