BookMyShow launched the #CinemaIsBack campaign to promote the safety of watching movies in theaters and drive footfall to their website. The in-house team targeted entertainment lovers across geographic restrictions, utilizing social media platforms to reach various social setups.
Key features of the campaign prioritized spreading awareness about the importance of health and safety measures amidst the COVID-19 pandemic. This included emphasizing the implementation of safety protocols to ensure a safe and enjoyable movie-watching experience.
Through the #CinemaIsBack campaign, BookMyShow urged audiences to rediscover the magic of the big-screen experience while ensuring safety measures. The campaign’s success was evident as it surpassed 76% of pre-COVID traffic levels, indicating a significant resurgence in moviegoer interest and confidence in theater safety measures.