The case study highlights Dairy Milk Silk’s collaboration with Spotify to advertise its product through personalized playlists. Amid the COVID-19 pandemic, the campaign aimed to connect separated couples by sending messages of love through specially curated playlists.
The advertising campaign was crucial for Dairy Milk Silk to reach out to Gen Z audiences. Leveraging Spotify’s API, the strategy involved integrating Dairy Milk Silk ads seamlessly into the Spotify music streaming experience. As users listened to music, they encountered creative Dairy Milk Silk ads, fostering engagement and offering them the opportunity to share special playlists with their loved ones.