In 2017, the Ministry of Food Processing Industries, a department of the Government of India, sought diverse strategies to promote and raise awareness about World Food India.
The Ministry aimed to spotlight India as a global food production powerhouse and sought to raise awareness, especially among youth, about the country’s significant food wastage issue. Leveraging the World Food Day platform, they enlisted a digital marketing agency to craft a creative strategy targeting social media users directly, emphasizing the importance of tackling food wastage.
Results Achieved:
- 4000+ leads generated
- 3000+ social media posts created, resulting in 4000+ website registrations
- Over 100 million social media impressions
- Trended on India’s Twitter with 8 activations
- Twitter followers grew from 1400 to 150k
- Facilitated $20 billion worth of MoUs
Key Hashtags Performance:
- ReduceFoodWastage: 51 million impressions
- NoWasteOnMyPlate: 2 million impressions
- WarOnFoodWaste: 47 million impressions