KFC, a global restaurant chain, has excelled in leveraging social media to boost its online presence and drive product sales in India. Through campaigns like Radio KFC RK Hunt and Design Your Own Bucket, targeting the youth with mobile apps, KFC has significantly increased brand awareness and engagement. For instance, the Radio KFC RJ Hunt Campaign attracted over 3000 participants from 30 Indian cities.
KFC’s social media campaign encouraged fans to record their voices for its in-house radio channel via Facebook, attracting newcomers eager to collaborate. The “Design Your Own Bucket” initiative garnered nearly 5500 colorful entries, while special buckets featuring Sachin Tendulkar’s image on his retirement day added an extra touch of excitement.
KFC’s “Currycature” campaign invited participants to select a character with an ethnic Indian twist and upload their pictures. The campaign received an impressive response, with fans creating around 17,000 Currycatures. This initiative provided fans with a unique and engaging experience with the brand.
Results Achieved by KFC’s Social Media Campaigns:
- Featured by Social Baker as one of the top 5 socially devoted brands.
- Facebook page engagement increased significantly from 6.2% to an impressive 93.8%, three times higher than the sector average.
- Recognized among the five fastest-growing social media brands in India.