Kolkata Knight Riders (KKR), the franchise representing Kolkata in the Indian Premier League (IPL), is closely intertwined with the digital realm. Co-owned by the renowned film star Shahrukh Khan, KKR has embraced digital platforms to engage with fans and enhance its brand presence in the competitive cricket landscape.
KKR prioritized digital engagement from the start, focusing on brand awareness and fan connection. They launched “Inside KKR” for exclusive team insights, maintained a website blog and mobile app for updates, and utilized social media extensively. Innovative initiatives like live Facebook chats and Twitter Q&A sessions with players set new standards for digital engagement in sports.
Results of KKR’s Campaign:
- KKR’s Facebook page reached 15M likes, the highest among IPL teams.
- On Twitter, KKR was the most engaging IPL team.
- KKR became the most followed IPL team on Instagram with 466K+ followers.
- The campaign drove traffic to KKR’s Pinterest and Google Plus profiles.
- Customized fan videos received acknowledgment from players, contributing to 10M cricket followers and impacting KKR on and off the field.