Nivea’s “Mom’s Touch” campaign, launched in honor of Mother’s Day, celebrated the extraordinary and selfless mothers across the country. The campaign highlighted touching stories of maternal love and sacrifice, showcasing the remarkable contributions of mothers from various backgrounds.
As part of the “Mom’s Touch” campaign, Nivea encouraged audiences to share stories of their mothers’ selflessness on social media. In addition to honoring mothers, the brand’s marketing strategy included a charitable objective. For each share of the video on social media, Nivea pledged to make donations benefiting girls, adding a heartwarming incentive for participation.