Paper Boat, a renowned Indian brand of traditional beverages, is celebrated for its nostalgic flavors like Aam Panna, Gol Gappa ka Pani, Jamun Kala Khatta, and Kokum. These flavors resonate deeply with Indian families, evoking cherished memories of homemade drinks.
Aligned with Paper Boat’s mission of invoking nostalgia, their digital marketing campaigns aim to transport consumers back to those memorable moments, especially during the monsoon season.
One of their highly successful campaigns, #FloatABoat, captivated audiences by targeting their emotions and fostering a love for the brand.
During the #FloatABoat campaign, Paper Boat invited people to reminisce about their childhood by making paper boats and sharing them on social media using the campaign hashtag. For each post shared, Paper Boat pledged to donate Rs. 20 towards children’s education, further resonating with the audience’s emotions.
The campaign struck a chord with millions, resulting in a surge of paper boat posts flooding timelines. This emotional connection and charitable initiative led to a significant increase in Paper Boat’s social media followers.