The case study of Zandu Ultra Power Balm involved leveraging Khali to promote the product and boost traffic and impressions. However, the main objective for the Zandu team was to drive sales through the ad campaign, titled “Kada Dard ka Kadak Jawaab.”
The Zandu Ultra Power Balm campaign began by gradually releasing posts, hinting at the balm’s capabilities to the target audience. Khali’s posts were strategically launched on a weekly basis to maximize engagement.
The campaign yielded impressive results:
- Reached 7.7 Lacs (770,000) individuals
- Garnered 2.3 Lacs (230,000) engagements
Users actively participated in the campaign, continuously commenting on all platforms used, indicating high levels of engagement and interest in the product.