Internet Marketing
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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Search Engine Optimization (SEO)
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Content Marketing
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
Pay-Per-Click Advertising (PPC)
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
Social Media Marketing (SMM)
Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.
Email Marketing
Email marketing is a form of digital marketing that involves sending promotional messages or newsletters to a list of subscribers via email. The goal is building customer relationships, promoting products or services, increasing brand awareness, and ultimately driving sales.
Affiliate Marketing
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Influencer Marketing
Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information.
Conversion Rate Optimization (CRO)
Conversion rate optimization is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions, also called conversions, can include purchasing a product, clicking 'add to cart', or filling out a form.
Analytics and Reporting
Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites. That means digital analytics provide information from digital sources on how customers respond to or interact with your content and marketing campaigns.
Online Reputation Management (ORM)
Reputation management in digital marketing is the practice of monitoring and managing a brand’s image using online tactics. Reputation monitoring allows digital marketing agencies to get a strong grasp of how current and potential customers view a brand. Managing a brand’s reputation is an important aspect of digital marketing that can improve its image to its customers.
E-commerce Marketing
eCommerce marketing is a method of promoting a business that sells its products or services through the Internet. The goals of eCommerce marketing are driving traffic to the online store, converting visitors to paying customers, and retaining them after a purchase.
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.
Voice Search Optimization
Voice search optimization involves the process of fine-tuning your website's content to make it more likely to show up in voice-activated searches. The goal is to ensure that when people use voice commands to ask questions, your content can provide the answers they're looking for. Essentially, it's about increasing the chances that your website will be recommended by voice-activated devices such as Alexa, Siri, or Ok Google whenever users inquire about topics related to your content.
Chatbots and AI
Chatbot marketing is the broad term for encompassing the use of chatbots across the web, apps, social platforms, messaging, and more to converse with customers in order to sell products and services or to inform customers about key service information.
Video Marketing
Video marketing refers to the use of video content to promote a brand, product, or service. Video assets can be used in marketing strategies across a variety of channels and formats to help reach and engage audiences.
Augmented Reality (AR) and Virtual Reality (VR)
Augmented reality (AR) and virtual reality (VR) aren’t just for games anymore. These technologies provide innovative ways for brands to engage with their audiences. Marketers can create better customer experiences and open up new avenues for immersive storytelling and personalized marketing strategies.