It’s Time to Reconsider How to Boost Business on Instagram
Why now?
Because of Instagram’s continuous development and innovation, what worked in the past may not bring you the same level of engagement today. Many people are finding it challenging to understand how to boost their business on Instagram.
Recent Instagram statistics reveal that brands are fiercely competing for consumer attention. In this article, we’ve outlined 10 complete strategies on how to boost your business on Instagram. You can mix and match these suggestions for Instagram promotion, from optimizing your posts and profile to rethinking your overall approach.
Table of Contents
- 9 Secret Ways to Boost Business on Instagram
- Increase Your Content Creation
- Promote Your Instagram Posts Across Various Social Media Platforms
- Emphasize People-Centric Content
- Experiment with Industry-Specific and Branded Hashtags
- Tag Locations, Followers, and Brands Whenever Possible
- Post Instagram Content on Your Website
- Create Your Own Trademark Style
- Enlist the Help of Influencers to Increase Your Reach
- Reconsider How You Present Your Ads and Products
- Final Words
9 Secret Ways to Boost Business on Instagram
1. Increase Your Content Creation
To fill out your Instagram feed, you need to publish a variety of content: customer pictures, memes, short videos, and more. Experimenting with different types of content will help you find what resonates most with your audience. This means increasing both the quantity and frequency of your posts.
Instagram recommends posting at least once a day. Understanding the best times to post on Instagram can also help boost your engagement as you consistently release new content.
2. Promote Your Instagram Posts Across Various Social Media Platforms
The effort you put into crafting the perfect photo and caption shouldn’t go to waste. To maximize the return on your Instagram presence, cross-post your content on other social media platforms like Facebook and Twitter.
While cross-promotion is a smart strategy, remember that each platform has its own best practices. For example, Instagram typically uses more hashtags, whereas Facebook may require a slightly different description for photos. Sound like a long process? It doesn’t have to be!
3. Emphasize People-Centric Content
Instagram may be a platform for commerce, but at its core, it’s about sharing experiences. The popularity of selfies, customer photos, and images of people using products in real-life settings speaks for itself. Instagram allows businesses to advertise in a more human, relatable way without bombarding followers with aggressive sales messages.
User-generated content, like customer photos, is especially valuable to brands. These images not only show that people love your products but also make your brand feel more authentic and approachable.
4. Experiment with Industry-Specific and Branded Hashtags
Every business, big or small, should create a hashtag to encourage sharing and promotion among their followers. This doesn’t have to be complicated; a simple, catchy hashtag can work wonders.
Aside from your own branded hashtag, try using industry-specific tags like #6strings for music or #unicornhair for beauty. Adding new tags makes your posts searchable to tag followers, expanding your audience.
Research suggests that engagement peaks at around nine hashtags per post. So, even if you don’t use the full nine, make sure to include something.
5. Tag Locations, Followers, and Brands Whenever Possible
Tagging can unexpectedly boost your Instagram presence, and we’re not just talking about hashtags. You can tag other brands and accounts to get your name noticed. Relevant tags are a subtle yet effective way to increase your promotion, as notifications ping everyone who’s tagged.
Additionally, tagging locations is essential if you often attend events or have a physical location for your business. It allows you to attract new followers and fans.
6. Post Instagram Content on Your Website
What better way to advertise than by showcasing your own customers? Displaying Instagram content on your website is a brilliant way to boost conversions. Why? Because seeing your products in real-life scenarios reassures potential customers. User-generated content on product pages, lookbooks, and more can help create this effect.
As always, promoting your Instagram hashtag is key.
7. Create Your Own Trademark Style
Instagram values originality. Having a unique niche or theme will inspire your posts and set you apart from the competition.
If you’re struggling to define your creative trademark, don’t worry. There are plenty of Instagram apps (like VSCO) that can give your photos a creative edge. Consistent gradients, colors, and filters can make your feed feel uniquely yours.
8. Enlist the Help of Influencers to Increase Your Reach
Influencer marketing is on the rise. By partnering with influencers who have a large, loyal following, you can reach a new audience and boost your sales.
While influencers do come with a cost, finding the right one can be a cost-effective way to grow your following. Brands can search for influencers using hashtags, manual searches, or Instagram analytics tools like Tapinfluence.
9. Reconsider How You Present Your Ads and Products
This simple yet vital tip relates to Instagram advertising. When done right, exciting giveaways or sales promotions can be incredibly effective for your brand.
Instagram thrives on everything that’s “new.” Anything you can do to generate excitement is a big plus. Before posting your Instagram promotions, ask yourself, “So what?” This will push you to craft more impactful captions.
Final Words
These are the top strategies for boosting your business on Instagram. Implementing them can help solve your challenges and lead to massive success in promoting your Instagram business page.